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Nike Greater China HuangXiangYan senior communications director
Topic Started: Sep 4 2014, 09:43 PM (74 Views)
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Bowerman great touch on the experience, he began to think about the purpose of manufacture of sports shoes in the end is what far-reaching impact on the history of Nike's words are born thereafter: "All innovations are suitable for your feet, not only been a pair of shoes. "But to do it, it is not easy, nike air max outlet is based on the" laws of nature move "philosophy. Nike Sports Research Lab data indicate that an adult body has 206 bones, which is located on 52 feet, so people's feet should be very flexible and slim. In barefoot running, when more people are dependent on the flexibility to control the intensity of the toes, ankles can be more flexible.

"We put in motion the body's natural movements and existing kinetic studies combined, according to this natural rhythm to design, 'natural law move' resulting." Nike footwear innovation director Ernest Gold Farm (Ernest Kim) said. Nike Greater China HuangXiangYan senior communications director, said the first challenge comes from the basic properties and characteristics of sports knowledge, "running, football, basketball and other sports are not the same, help us to understand these products to help people At the same movement, the movement does not affect the basic way they do. The first thing to do is to do this Nike motion capture tests. The use of speed cameras, air max outlet tried to analyze athletes run barefoot on the grass and wearing traditional running shoes jogging difference.

By observing the athletes hips, knees, ankles and foot mark, the researchers found that when athletes run barefoot toes easier to bend, stretch and clamping, the magnitude is greater ankle movement, while the performance of traditional running shoes to wear when you are far from so flexible. Kim also said that related shooting in great detail, even you can see male athletes and female athletes in the foot while running a completely different action, and not just a straight vertical movement, including lateral bending and roll. Apart from the different trajectories of the foot while running barefoot and shoes pressure is also very different.

Measured by the insole attached to the test pressure of the foot sole, nike air max collected and drawn during running athletes foot pressure distribution map, the larger the pressure portion and the pressure will be passed in the footsteps of the muscle were identified as the red and blue color, as a sole and heel design which parts need more cushioning under. Founded in 2001 in the Innovation Kitchen, is not a real kitchen, it is filled with sketches of sports shoes, Nike's design center. Nike was born here on the history of all the most Bo eye design. Located in the Nike headquarters in Oregon, Innovation Kitchen and Sports Research Lab closely together, more than 20 former senior designers draw inspiration from sports cars and furniture appearance, make the most cutting-edge design of sports shoes, after who will pass the test in cooperation with the athletes to provide data support for the innovation Kitchen.

Designer Toby Hatfield and his team work in the Innovation Kitchen, their task a little daunting: the nike air max 90 sale uk Sports Research Lab research results into practice is designed fit "laws of nature move" concept shoes. Recalls the initial stages of development, Hatfield said, compared with the empirical experiment black and white, the design work was more like in a gray area, this thinking led by intuition make some seemingly random information interwoven in common together. Fortunately, there are laboratories of motion capture and pressure profiles, which makes him aware of the "need to focus attention on the bottom of the shoe."
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